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The term “The White City” refers to over 4,000 buildings in Tel Aviv, built in the Bauhaus architecture style, imported by refugee German-Jewish architects who immigrated to Palestine during the Nazi period in Europe. 
Because of the predominance of Bauhaus architecture, the White City was named a World Cultural Heritage Site by UNESCO. The Society for the Preservation of Israel Heritage Sites took this theme for “White Night Tel-Aviv”, an annual night-long festival of cultural events

THE SOCIETY FOR PRESERVATION OF ISRAEL HERITAGE SITES - 

LOVE IN THE CITY

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BRIEF SUMMARY

 

The foundational branding and design remains consistent with slight upgrades each year. The design focus was on the romance and beauty of Bauhaus architecture

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FIRST IDEAS

. . . .  L E A D  T O  H A N D  D R A W N  S K E T C H E S 
. . . .  B A C K  T O  T H E  C O M P U T E R   F O R   P O S I T I O N I N G 
A N D  C O L O R  T E S T I N G
F I N A L  S E L E C T I O N / T Y P O G R A P H Y  P R O P O S A L

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