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Archive -Visual Design
Design Statement
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"That day when I burned your cake, twice"
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Mistakes produce some of the most original ideas, and when they fail to happen, shaking the page to find what comes out is a worthy practice. I keep my working process both consistent and experimental.
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“The answer is how”
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Graphic design, illustration and photography are my prominent tools as an interdisciplinary artist.
As a designer, it is my responsibility to recognise which medium the project requires and take it from there.
"When the rain outside sounds like John Bonham playing Mobi Dick”
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Thinking outside the box is an acquired skill. 10 years of working as a designer have taught me that in many cases original ideas tend to reflect back from from the ordinary. Thinking outside the box is great, but I like to take time to discover the beauty of its corners.
“By the time she finally spoke,
an ambulance drove by”
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This hyper visual era we live in makes effective visibility a true challenge. Designing with simplicity will state your message clearer and louder.
"Not your pretty thing"
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Design to me is far from doing beautiful things. Colours, patterns and textures are the result of a creative exploration, often a joint process which elevates the values of the product to the surface.
Now we can begin.
