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THE SOCIETY FOR PRESERVATION OF ISRAEL HERITAGE SITES -
100 YEARS OF NEGEV
In honor of 100 years since Israel's driest desert was transformed into a more accommodating landscape the Society for the Preservation of Israel Heritage Sites commissioned a logo and the visual language design for their event.
![](https://static.wixstatic.com/media/bdf0a9_f353352f511b4bdc8198fc7e11ef0444~mv2_d_2750_2459_s_4_2.jpg/v1/fill/w_147,h_131,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_f353352f511b4bdc8198fc7e11ef0444~mv2_d_2750_2459_s_4_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_f89bf126de404f12b89242cad44a8aaa~mv2_d_2750_2459_s_4_2.jpg/v1/fill/w_147,h_131,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_f89bf126de404f12b89242cad44a8aaa~mv2_d_2750_2459_s_4_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_17dcd70f9bd942e49c156c00f066c332~mv2.png/v1/fill/w_82,h_56,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_17dcd70f9bd942e49c156c00f066c332~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_f353352f511b4bdc8198fc7e11ef0444~mv2_d_2750_2459_s_4_2.jpg/v1/fill/w_147,h_131,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_f353352f511b4bdc8198fc7e11ef0444~mv2_d_2750_2459_s_4_2.jpg)
Read more about the project
BRIEF SUMMARY
​
The target audience was mainly families with children, and week-long program offered a variety of educational activities exploring the industrial and social history of the Negev. The visuals were designed to be friendly and appealing to both children and adults.
![](https://static.wixstatic.com/media/bdf0a9_2b58eaa917e94e278c08eeebf5ddfc76~mv2.jpg/v1/fill/w_300,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/bdf0a9_2b58eaa917e94e278c08eeebf5ddfc76~mv2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_606a9ba115864625bb055ff154fb33d0~mv2.jpg/v1/fill/w_301,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/bdf0a9_606a9ba115864625bb055ff154fb33d0~mv2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_bc8bc7cfb49c47969e16944d0b0d44ff~mv2.jpg/v1/crop/x_0,y_0,w_663,h_569/fill/w_175,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/bdf0a9_bc8bc7cfb49c47969e16944d0b0d44ff~mv2.jpg)
The natural colour palette of the landscape was key to the event's overall design
![](https://static.wixstatic.com/media/bdf0a9_4bdf6cbc464340fa90e930d64b6a5dd3~mv2.png/v1/crop/x_0,y_206,w_611,h_122/fill/w_60,h_12,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_4bdf6cbc464340fa90e930d64b6a5dd3~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_4bdf6cbc464340fa90e930d64b6a5dd3~mv2.png/v1/crop/x_40,y_13,w_571,h_136/fill/w_52,h_13,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_4bdf6cbc464340fa90e930d64b6a5dd3~mv2.png)
Final stages of the logo
![](https://static.wixstatic.com/media/bdf0a9_7c0f11ccb1fe4f65ba33ee127ce13059~mv2_d_3494_2469_s_4_2.jpg/v1/crop/x_1881,y_745,w_1057,h_1029/fill/w_190,h_185,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/bdf0a9_7c0f11ccb1fe4f65ba33ee127ce13059~mv2_d_3494_2469_s_4_2.jpg)
A GRAPHIC MURAL
The project required a "graphic mural" to echo the design on a large surface. The mural portrays early efforts to irrigate the desert, and symbols such as water towers, pipelines and wells comprised the motifs for all the campaign events and materials.
![](https://static.wixstatic.com/media/bdf0a9_90deeccc2aa44f6ebc97f8fae3212627~mv2_d_2470_1413_s_2.jpg/v1/fill/w_120,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_90deeccc2aa44f6ebc97f8fae3212627~mv2_d_2470_1413_s_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_e3f7904620164f0c8221ffbbd964905b~mv2.jpg/v1/fill/w_68,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_e3f7904620164f0c8221ffbbd964905b~mv2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_513c771d0b734b9199f9a3790808c958~mv2.png/v1/fill/w_61,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_513c771d0b734b9199f9a3790808c958~mv2.png)
​Children's learning book, selected spreads
![](https://static.wixstatic.com/media/bdf0a9_17dcd70f9bd942e49c156c00f066c332~mv2.png/v1/fill/w_59,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_17dcd70f9bd942e49c156c00f066c332~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_fed509d4c1824d2a8e3a21b007eb12b5~mv2.png/v1/fill/w_60,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_fed509d4c1824d2a8e3a21b007eb12b5~mv2.png)