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NOA MAY
NEW BORN BEAST
Noa May's debut album followed a series of 3 single tracks which were released to the radio and social media one at a time.
Most of the songs in this album are political so we decided to develop a graphic character that re-appears in various situations which involve danger of some kind.
![](https://static.wixstatic.com/media/bdf0a9_eaa859126afc441e9f9a8a8005d84fd5~mv2.png/v1/crop/x_98,y_67,w_822,h_591/fill/w_428,h_309,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/bdf0a9_eaa859126afc441e9f9a8a8005d84fd5~mv2.png)
Read more about the project
Combining these childish figures with threatening content resulted in a challenging and thought provoking image
Single tracks that were released prior to the album
![](https://static.wixstatic.com/media/bdf0a9_13cc02a0ca644d0181479641c8e3d68c~mv2_d_1400_4502_s_2.jpg/v1/crop/x_0,y_0,w_1400,h_2129/fill/w_99,h_151,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_13cc02a0ca644d0181479641c8e3d68c~mv2_d_1400_4502_s_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_13cc02a0ca644d0181479641c8e3d68c~mv2_d_1400_4502_s_2.jpg/v1/crop/x_0,y_2291,w_1397,h_2129/fill/w_97,h_148,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_13cc02a0ca644d0181479641c8e3d68c~mv2_d_1400_4502_s_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_eaa859126afc441e9f9a8a8005d84fd5~mv2.png/v1/fill/w_110,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_eaa859126afc441e9f9a8a8005d84fd5~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_ff713e199a1f47d7a2d05f5183842012~mv2.png/v1/fill/w_110,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_ff713e199a1f47d7a2d05f5183842012~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_334a71fcfeda4f0ab10a1ea4ad28afcf~mv2.png/v1/fill/w_110,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_334a71fcfeda4f0ab10a1ea4ad28afcf~mv2.png)
![](https://static.wixstatic.com/media/bdf0a9_3cac2c1484c44881b107451c2a052828~mv2.png/v1/fill/w_109,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_3cac2c1484c44881b107451c2a052828~mv2.png)
After the album launch we moved from graphic illustration to photography, and alongside this, the official logo
![](https://static.wixstatic.com/media/bdf0a9_8e0f35d84f2248f2ab22b633ac1f8521~mv2_d_1464_1224_s_2.png/v1/fill/w_185,h_155,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/bdf0a9_8e0f35d84f2248f2ab22b633ac1f8521~mv2_d_1464_1224_s_2.png)
![](https://static.wixstatic.com/media/bdf0a9_3b7b0976299a4805b69e700a7e30ea75~mv2_d_1464_1224_s_2.png/v1/fill/w_185,h_155,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/bdf0a9_3b7b0976299a4805b69e700a7e30ea75~mv2_d_1464_1224_s_2.png)
​When the album came out, and the single tracks were released the artist had gained a certain acclaim so we decided to portray her on the album covers as a mysterious and extraordinary presence.
![](https://static.wixstatic.com/media/bdf0a9_e5bfe34efc4e46e6a33ef6f6afbeb6ac~mv2.jpg/v1/fill/w_66,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_e5bfe34efc4e46e6a33ef6f6afbeb6ac~mv2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_8d0b53e8c8834be8893f10046413fbbf~mv2_d_1500_1500_s_2.jpg/v1/crop/x_134,y_104,w_1351,h_1351/fill/w_66,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_8d0b53e8c8834be8893f10046413fbbf~mv2_d_1500_1500_s_2.jpg)
![](https://static.wixstatic.com/media/bdf0a9_2e3fbe08af104d8c8cf385e47be5b3a9~mv2_d_1500_1500_s_2.jpg/v1/crop/x_16,y_0,w_1473,h_1473/fill/w_66,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bdf0a9_2e3fbe08af104d8c8cf385e47be5b3a9~mv2_d_1500_1500_s_2.jpg)